The Fear Of Missing Out On Food Trends Among 75% Of Americans
Greetings, trend-setters, and foodies! According to a spiffy new survey, three out of four Americans are currently caught up in the grips of FOODMO – Yep! The dreaded Fear of Missing Out on all those hot food trends that are rocking social media!
You’re scrolling through your feed, minding your own business, and BAM! There it is – a delicious dish that sends your taste buds into a tizzy. You can practically smell the aroma wafting through the screen! Admit it; we’ve all been there. 75% of the surveyed folks confess that they instantly crave food when they see it online.
But we’ve got the scoop on how to tackle this foodie fever. Half of the respondents (57%) have taken on the challenge of whipping up recipes they’ve stumbled upon online. Who needs a Michelin-starred chef when you’ve got your phone and an adventurous spirit? And when your dish doesn’t turn out the way you expected? Well, you can always order takeout and call it a culinary experiment!
Oh, and you think this is just a one-time fling? Think again! On average, these culinary daredevils are cooking up a storm with not one, not two, but four online recipes every month! It’s a kitchen fiesta, and the spice level is off the charts!
Now, for the pièce de résistance – the last time you surrendered to a social media-inspired meal was two weeks ago for over half (54%) of the participants. It’s true; this craze for food is happening as we speak! You can’t escape it, so embrace it with open taste buds!
The Obsession With Food Posts
Listen up, this survey serves some serious social media spice! 🍽️📱 According to the latest findings from OnePoll, EnvyTM Apples decided to get the dish on our cooking habits and uncovered some deliciously surprising tidbits!
People are so obsessed with showing off their culinary masterpieces that they feel the urge to flaunt their meals on social media six times a month! 📸 But hey, who can blame them? When you whip up a mouthwatering creation, it’s practically a crime NOT to let the world know, right?
Nevertheless, where do these hungry netizens go for culinary inspiration? YouTube and Facebook are the top foodie playgrounds, snatching 24% of the votes! 🍳🎥 It’s like a never-ending buffet of trendy recipes and drool-worthy dishes – you’re one scroll away from becoming a kitchen wizard!
We live in a time of “foodstagramming”! 📲 It seems like every time you check your socials, you stumble upon a delightful food post. With the average person spending four hours a day on social media, you can bet they come across foodie content at least seven times a day! Food is the real MVP of social media!
TOP 5 FEELINGS THAT ARISE WHEN PEOPLE SEE FOOD CONTENT ON SOCIAL MEDIA
- I feel impressed that someone can make that dish – 43%
- I feel a sense of accomplishment and pride for the person who made it – 42%
- I feel inspired to make my own food – 41%
- I feel envious of the person who gets to eat it – 39%
- I feel hungry – 35%
Dreaming Of Snack-tastic Stardom: Join The Influencer Brigade! 🚀
You thought drooling over food content was enough? No, no, no! Here comes the real deal! Sixty-seven percent of our fabulous respondents are not just spectators; they’re snack influencers in the making! 🥨🍔🍿
How many times have you gazed at a bag of chips or a box of cookies and thought, “Hey, I could totally be the snack superhero the world needs!”? Have you daydreamed about creating a snack-tastic empire and spreading munchie joy to the masses? Well, you’re not alone! Sixty-seven percent of these snack-tastic survey-takers are ready to ride the snack wave to influencer stardom!
“Many people often think you have to compromise taste and flavor in order to eat ‘healthy,’ but this mentality of thinking you have to sacrifice is often what leads us to crave the foods we deem ‘unhealthy’ and drives our FOMO when you see an indulgent snack on social media that you would rather be having,” said Ashley Hawk, dietitian, and Food Network star from the TV show ‘How Healthy Happens.’ “My simple advice to my followers and clients on how to combat this is to start with whole foods that are naturally delicious and use them as the backbone of your recipe.
“For example, instead of going straight for that slice of cheesecake, try a cheesecake dip and use fresh apple slices to dip with it. This allows you to still indulge in the sweet flavors we all crave, but the fiber and other nutrients from the apples will actually allow you to feel satiated and avoid overindulging.”
TOP 5 TYPES OF FOOD INFLUENCERS PEOPLE FOLLOW
- Professional chefs – 50%
- Restaurant influencers – 49%
- Amateur home cooks – 48%
- Baking influencers – 47%
- Fitness/health professionals – 45%
The Role Of Flavor In Healthy And Indulgent Food Choices
Oh, the epic debate over snacks! Whether to be healthy or indulgent, that is the question! In fact, the survey reveals a wild split on this snacking dilemma!
For 61%, it’s all about those healthy recipes that not only appeal to their taste buds but also satisfy their cravings for ease (60%) and the joy of sharing with others (49%).
62% of people love treating themselves! Those “indulgent” recipes have them drooling over their simplicity (61%) and the promise of an explosion of flavors (59%).
And 41% of these indulgence lovers find them oh-so-trendy and Instagram-worthy! #FoodGoals, anyone?
Speaking of social media, it’s like a battleground for recipes out there! 69% are giving heart-eyes to healthy recipes they spot on the interwebs. Not to be outdone, 63% are smitten by tasty recipes. I admire the love triangles of the culinary world!
Additionally, when they’re in their own kitchen lab, 73% confess to putting in extra effort to make their meals picture-perfect for social media. Move over, Van Gogh; it’s all about the food art!
Yet, what about sharing the love (and food)? When they try out a new recipe, 46% selfishly savor the deliciousness for themselves but also play nice and share the culinary joy with their family (25%) or friends (10%). You’ve got to spread the yumminess, don’t you?
“With searches for healthy recipes being just as popular as searches for indulgent recipes on social media, it’s clear consumers don’t want to miss out on either,” said Cecilia Flores Paez, Head of Marketing at EnvyTM Apples. “There is a real sense of FOMO when it comes to flavor, which is why taste is important to consumers—even when it comes to the purest form of snacks, such as an apple.”
Survey Methodology
This random double-opt-in survey of 2,000 Americans who use social media was commissioned by EnvyTM Apples between February 8 and February 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
